HTC's new phone is squeezable!

Brand Case Study #13

HTC has confirmed rumors that its upcoming new smartphone - The U will be squeezable. It does not mean that it will be made out of rubber, but rather, the phone's metal frame will include sensors that are embedded, which will enable the users to control certain features of the phone by squeezing and making other such gestures on them. 

I think what HTC is trying to say is that phone controls will no longer be limited to the screen alone. 

The phone is set to be unveiled on May 16th according to official HTC sources and the company will shed light on more such innovative features too.

Watch the HTC U teaser here -