Xiaomi Mi Band 2 - more than just a fitness tracker

Brand Case Study #12



When Xiaomi introduced the original Mi band in the year 2014, it was an instant hit because it came with a host of features at a fraction of the cost. It managed to rub shoulders with FitBit and other hi-end players quite successfully too. But what it lacked was a face or rather a display to give real time feedback. Enter the Mi band 2!


The Mi Band 2 does everything that the original Mi Band did but with a little bit more sophistication and real time feedback. It has 3 features inbuilt into the device which can be accessed by the small round button. Touching the button once give the time, the second tap gives the number of steps and the third tap activates the heart beat sensor which displays your present heart rate.


What more? Well if you connect with the Mi band app on your iOS/ Android phone, you can assess a plethora of features such as calories burned, how you slept, kilometers covered in a day, your heart beat over a period of time and what not.


Nowadays a fitness tracker does not only the fitness tracking job but also has tons of augmented features to it. It has to offer something out of the box and the Mi Band 2 is no exception here. It can be paired with your smartphone via Bluetooth and can be assigned to do several functions such as call alerts, message alerts, app notifications and the likes. The teeny tiny screen of the Mi Band will even display the name of the caller and would also notify the names of those who have messaged you. 


And the feature that I personally like the most is the Bluetooth unlock option, wherein if you are wearing the Mi Band 2, it will automatically unlock the smartphone without having to enter the password of going for a fingerprint scan. 


Once charged, it can last for more than 20 days (in fact, it has lasted for 27 days on a single full charge for me during on one of the occasions)




What more? well it's water resistant,corrosion resistant and extreme weather resistant so you can take it not just for jogging but also for your swims and all other outdoor activities as well.

Well if you are in the market for a budget fitness tracker which is more than just your regular fitness tracker, then look no further because Mi band 2 is all that you will ever need!















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