Brand News #13
Apple is famous not only for the top of the line innovative products but also for the novel ways in which they introduce them. This years annual event will be held at the Steve Jobs Theater housed in Apple Park (Apple's new HQ in Cupertino which was opened to employees in April 2017).
Let's waste no time and jump into what we can expect on September 12th from Apples annual event.
1. OLED iPhone
2017 marks the 10 anniversary of the iPhone. To celebrate the anniversary of the device that changed the world, Apple had been working hard on an all new iPhone model that would take smartphones to the next level.
It is rumored that Apple tested some 10 prototypes while developing the new iPhone. There were lot speculations about what the new iPhone would be like and how it would look. Based on leaks and best judgement, here is what we can expect,
> 5.8" OLED display with rounded corners
> Absence of home button
> The form factors is a throwback to the 4 and 4S models with a glass body encased in a stainless steel frame
> Dual vertical cameras with LED flash
> An elongated sleep/ wake button (rumored to summon Siri when needed)
> A new Blush gold colour
> No headphone jack will be included
> Inductive wireless charging (to be delayed by a software update)
> Face ID - to replace the touch ID for unlocking the phone
> Augmented reality support with the new front facing 3D camera
> To be powered by the new A11 10-nanometere chip manufactured by TSMC
> 3GB ram and a stacked logic board
> L-shaped battery for longer battery life
> Fast charging with USB-C powered adapters
> storage options are expected to be 64GB, 256GB and 512GB
> Starting at a price tag of $1,000
2. iPhone 7S and 7S Plus
Apple is also readying two moderately priced models to sell alongside the iPhone 8 . The iPhone 7S and 7S Plus will not get the OLED display and the facial recognition but will be significantly upgraded when compared to the model that it replaces. The 7S is expected to start at $649 for the 4.7" version and at $769 for the 5.5" version. The devices are expected to look similar to the iPhone 8 externally with the same glass body of stainless steel frame design. Thus, wireless inductive charging is expected to make its way to these models as well. The 7S and 7S plus models will get the same A11 chip from iPhone 8. Hence, the performance is expected to be at par. However, the physical home button and the touch id security system will remain in both models. Other internal upgrades such as better ram and storage is also rumored to be bumped up as well.
3. LTE Apple Watch
The third Apple Watch will be unveiled on September 12th and its standout feature would be the optional LTE chip that allows it complete freedom from the iPhone. The watch is not expected to make traditional phone call but VoIP calls will be an option to ponder upon. A non-LTE model will also be introduced. While no form factor related changes are expected, Apple will be sure to improve the battery life, upgrade the processor and the likes.
4. Apple TV 4K
The Apple TV will get its much need first update since 2015. It will be able to support UHD 4K video playback and HDR for brighter and more accurate colours. Apple will also complement the new Apple TV with 4K iTunes content. Presently, Apple is negotiating with content providers to fix the rates for 4K content. The cost is expected to range between $20 to $30 per movie.
5. Software updates
iOS11, macOS High Sierra, watchOS 4 and tvOS 11 will be released just after the event closes.
Apple plans to live stream the event on September 12th at 10:00 a.m. Pacific Standard Time.
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