January 2022 feels like the moment the automotive industry finally admitted what marketers have known for a while — cars are no longer just machines, they’re experiences. From connected dashboards to subscription-based features, recent car launches are beginning to sound more like tech keynotes than traditional auto expos. What’s standing out isn’t horsepower anymore, but UX, digital ecosystems, and how brands are positioning themselves as mobility partners rather than manufacturers. Marketing through my eyes, this feels like the point where automotive storytelling truly starts going digital-first.
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