February 2022 already feels crowded with smartphone launches, each promising “the biggest leap yet.” But beyond the headlines, differentiation is starting to feel increasingly cosmetic — camera bumps are growing, processor names are changing, and price tiers are multiplying, while user behaviour remains largely the same. The real marketing challenge this year doesn’t seem to be innovation, but relevance: how do you convince someone to upgrade when their current phone already does almost everything well enough? Marketing through my eyes, that question is beginning to define mobile marketing in 2022.
Comments
Post a Comment